Florian Semanaz is a French international Creative Director and Photographer based in Sydney, Australia. Born in 1981, he grew up inspired by the works of 80’s and 90's directors such as JP Goude, Oliviero Toscani or stefan sagmeister, with a strong influence of styling by earlier ICONIC photographers such as Chris Von Wangenheim and Helmut Newton.
Rather than the ultra-high-definition images often seen in this day and age, he prefers creating images that will convey a story to the audience, which can tend to stir up debate.
Graduating in 2002 from the college of Visual Arts, Photography and Advertising in France, he began working in 2004 as a designer for the French label Pardon! and was promoted to Creative Director in 2006, signing some of the brands most iconic and controversial campaigns.
Since 2016, Florian was announced Honey Birdette’s Creative Director and has since then signed over 20 campaigns for the brand.
During this period, he has photographed at some of the world’s most iconic locations including New York, London, Paris, Tokyo, Hong Kong and Los Angeles, collaborating with industry’s renowned directors, technicians, stylists, hair and make-up artists.
His Hong Kong shot “Instant Crush” photo series was exhibited in New York in 2018. In 2019, he was the co-founder and Creative Director for the LA based luxury handbag label Maison BangBang.
Some photos shot on location around the world
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